Budweiser 'United' with ABC on reality show

Anheuser-Busch InBev has inked an offer with ABC to air the truth show "Bud U . s . presents: The In A Major Way" in The month of january. FreemantleMedia is creating the Budweiser-top quality entertainment project which will unspool over seven episodes and center around a youthful number of hopefuls searching to win their opportunity to compete within their favorite sport, prepare alongside an expert chef or obtain opportunity to perform in concert. Series bows Jan. 21 and airs each following Saturday. Evan Weinstein, co-executive producer of "The Astonishing Race" and @radical.media (that has produced other top quality entertainment projects for Nike, The new sony, Apple and IBM) are creating the series, with FreemantleMedia Businesses disbursing the show worldwide. Budweiser brokered the offer with ESPN who required the show to ABC. Budweiser cast the show by selecting from candidates who sent videos towards the Budweiser page on social networking sites like Facebook and China's Renren, showing their passions for basketball, baseball, soccer, racing, music and fashion. Twenty-one participants will compete within the series' run with every episode concentrating on some three fans competing for his or her shot at racing against other professional racecar motorists playing for any team, pitching for any professional baseball team or carrying out on the concert stage, for instance. Participants were trained and mentored by celebs and professionals including racing stories Richard Childress and Kevin Harvick, USA soccer star Alex Morgan, baseball coach Tom House and chef Hubert Keller, amongst others. Budweiser has lengthy been a significant sponsor of sporting occasions, including last year's FIFA World Cup, and saw the series in an effort to have more mileage from its marketing dollars. Show will air online once it airs on ABC, backed by additional content and "In A Major Way" tips from celebrity mentors. "We utilized Budweiser's unequalled use of worldwide sports, entertainment and lifestyle assets to create these contestants' dreams become a reality,Inch stated Frank Abenante, Vice president of worldwide brands at Anheuser-Busch InBev. "We are searching toward giving audiences the chance to talk about during these remarkable journeys of second chances and ambitions satisfied." Budweiser bowed "Bud U . s ." this past year like a global platform for connecting consumers' passions. "We're particularly proud to consider Budweiser to new levels, by turning current assets into top quality content, introduced to existence with unique and exciting storytelling," stated Jason Warner, global Vice president, Budweiser. Contact Marc Graser at marc.graser@variety.com